REVIEW "LA TOYA" 1988 TELDEC : ***
We start the albums review with the album "La Toya" released in 1988 (also know as "you're gonna get rocked" or the purple album). An album quite publicized through the first video clip, a new management and the new sexy agressive look for Toy (inspired by "Mad Max"?)...
On the cover we discover "La Toya 2.0" with her definitive image: she's no longer a shy little girl acting like a lady, she's a proud woman! On the picture she stands with a provocative attitude only wearing a metalic bra, we can see the perfect curves of her body (to me it's one of her best album cover) there's also a new powerful logo for her name (very elegant, it's the one I use on the blog).
It's her first disc to be signed in Europe at Teldec; moreover La Toya Jackson always had more success in northern Europe (Germany, Norway ...) and it's the beginning of her new villain manager Jack "Evil" Gordon: taking control (and a lot of problems to come for our poor little Toy).
The album had a worldwide release in all formats and is available in quite rare versions (the color of her name and the title changes from an edition to another).
Overall this is the album of modernity for La Toya (her "Control" or "Bad") she doesn't work with her father this time. By the way it's less "authentic": meaning less black music, less funky, less "summer vibrations" what was the charm of the first 4 albums.
The album is very dynamic, very up-tempo which is a good point, the album is great for aerobics (sport of the 80's). The production is quite concentrated: on one side you've got the new urban sound of La Toya, on the B-side you hear her new euro-pop songs.
The album is created to be listened as a vinyl or cassette, as a CD the difference between the 5 first songs and the 5 last may sound strange.
For the first time Toy Toy works with famous producers: Full Force: forward-thinking American producers of R'n'B (working with Britney later) and Stock Aitken & Waterman, the legendary producers of the 80's in England (Kylie, Rick Astley, Donna Summer).